Unlocking LinkedIn's Potential for Business Growth
Do you think of LinkedIn as something to be used solely by job seekers? While the world's largest professional network is widely recognized as a platform for job seekers and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove of opportunities to find customers, strengthen their brand, and expand their network. It's estimated there are about 310 million monthly active users and 900 million
LP Chamber | Lauren
Labor Day Ideas for Your Business
Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you can work on over the next month to drive interaction and get employees and customers excited about this much overlooked holiday.
LP Chamber | Lauren
How Did the Facebook Outage Impact Digital Marketing?
October 5, 2021, was a day like any other day for most digital marketers. But for over 1 million business owners worldwide, the morning of October 5th brought about panic and fear as they experienced an outage on their favorite networks: Facebook, Instagram, and WhatsApp.
LP Chamber | Communications
Social media is not just for recruiting customers in Livingston Parish
For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.
LP Chamber | Communications
How to Get Backlinks and Why Your Local Business Needs Them
The importance of links is still relevant. Search engines use links from other sources to your website as an indicator of quality content. While it’s not the only indicator, it is an important one. Your business website needs links to show the search engines you’re loved by others. But not all links are of the same worth. Here’s how you can get some great links for very little effort.
LP Chamber | Communications
One of the Hottest New Sales Engines for Getting More Customers: Challenges
Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them.
April | Chamber CEO
4 Ways to Pull Great Stories Out of Your Customers
Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.
April | Chamber CEO
Social Media Style Guide: How to Keep Everyone on the Same Page
Utilizing a social media guide is the best way to ensure a successful social media presence for your business. Consistency is key as it helps your audience recognize you and paints a much more effective picture of your business. Even if you have one poster responsible for all your social media activity, creating a social media guide will ensure that you can continue posting in the most effective way if they were to leave the job tomorrow.
April | Chamber CEO
30 Ways To Make People Love You On Social Media
Don’t be the person (or business) who always talks about themselves. Instead, about 80% of your posts should be about things that are valuable to your audience. The other 20% can be about your business but those posts should still be of interest to your audience. Figure out what your ideal demographic cares about and communicate those aspects of your business.
April | Chamber President
How to Succeed in Influencer Marketing without Being Annoying
Influencer marketing is excellent for your business because it increases interest and traffic when you choose the right influencer. However, there’s more to it than just selecting an influencer.
April | Chamber CEO
