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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Thursday, October 7, 2021
How Did the Facebook Outage Impact Digital Marketing?

October 5, 2021, was a day like any other day for most digital marketers. But for over 1 million business owners worldwide, the morning of October 5th brought about panic and fear as they experienced an outage on their favorite networks: Facebook, Instagram, and WhatsApp.

LP Chamber | Communications

Tuesday, July 20, 2021
Social media is not just for recruiting customers in Livingston Parish

For a while, marketers have been telling people how to build relationships with potential customers on social media. They’ve shown them how to nurture a potential customer through the sales cycle to make a buying decision.

LP Chamber | Communications

Wednesday, February 3, 2021
How to Get Backlinks and Why Your Local Business Needs Them

The importance of links is still relevant. Search engines use links from other sources to your website as an indicator of quality content. While it’s not the only indicator, it is an important one. Your business website needs links to show the search engines you’re loved by others. But not all links are of the same worth. Here’s how you can get some great links for very little effort.

LP Chamber | Communications

Monday, December 2, 2019
One of the Hottest New Sales Engines for Getting More Customers: Challenges

Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them.

April | Chamber CEO

Monday, November 11, 2019
4 Ways to Pull Great Stories Out of Your Customers

Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.

April | Chamber CEO

Tuesday, October 29, 2019
Social Media Style Guide: How to Keep Everyone on the Same Page

Utilizing a social media guide is the best way to ensure a successful social media presence for your business. Consistency is key as it helps your audience recognize you and paints a much more effective picture of your business. Even if you have one poster responsible for all your social media activity, creating a social media guide will ensure that you can continue posting in the most effective way if they were to leave the job tomorrow.

April | Chamber CEO

Monday, August 5, 2019
30 Ways To Make People Love You On Social Media

Don’t be the person (or business) who always talks about themselves. Instead, about 80% of your posts should be about things that are valuable to your audience. The other 20% can be about your business but those posts should still be of interest to your audience. Figure out what your ideal demographic cares about and communicate those aspects of your business.

April | Chamber President

Monday, July 8, 2019
How to Succeed in Influencer Marketing without Being Annoying

Influencer marketing is excellent for your business because it increases interest and traffic when you choose the right influencer. However, there’s more to it than just selecting an influencer.

April | Chamber CEO

Monday, June 3, 2019
Help! I’m a Small Business Do I Really Need These Digital Media Tools?

You can’t do everything. While most of the points on this list are good practice, if you have to make cuts, the skip sections are the place to do it. However, even if you don’t have time to do these things yourself, know that in the near future these digital tools will continue to grow. At that time, you may want to consider working with a virtual assistant or someone who can do the job for a feasible price.

April | Chamber CEO

Monday, May 27, 2019
50 Cool Things to Post to Instagram for More Business Followers

If you’re trying to reach a younger or more visual audience, Instagram may be the place for you and your business. This article shows that there are tons of ways to connect with your audience over a visual media and it needn’t all be pics of what you sell. Get creative. Have some fun and start seeing how pictures can bring you closer to the people who will eventually buy from you.

April | Chamber CEO