Don’s Seafood Earns Silver ADDY® Award for Menu Design from AAF Baton Rouge

Don’s Seafood Earns Silver ADDY® Award for Menu Design from AAF Baton Rouge

Award-winning design by Miner Design Co. honors a legacy of Louisiana hospitality

BATON ROUGE, LA — Don’s Seafood is proud to announce it has received a Silver ADDY® Award from the American Advertising Federation for excellence in Menu Design. The award recognizes the brand’s thoughtfully reimagined menu, created in partnership with Miner Design Co.

Presented annually, the ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence at the local, district, and national levels. Don’s Seafood’s winning entry was recognized for seamlessly blending heritage-inspired design with a modern, elevated guest experience.

“We drew inspiration from a menu design that was used in the 1960s and reimagined it in a way that celebrates our history while creating an experience that reflects who we are today, warm, welcoming, and deeply rooted in Louisiana hospitality,” said Dawn Landry LaBorde

The award-winning menu showcases Don’s Seafood’s rich legacy through intentional design details, storytelling elements, and a layout that enhances the guest experience. From highlighting signature dishes to reinforcing the brand’s long-standing connection to local fishermen and Gulf seafood, the menu serves as both a functional piece and a meaningful extension of the brand.

“We’re incredibly honored for this project to be recognized by the advertising community,” said Jaime Little. “We approached this redesign by doing what we truly felt was right for the brand, staying authentic to our roots while elevating the experience. It’s incredibly rewarding to see that message not only come through, but be so well received.”

“From the beginning, this project was about respecting the legacy of Don’s while creating something that feels fresh and relevant for today’s guests,” said Nick Miner. “We looked closely at historical elements and reinterpreted them through a modern lens to create a piece that feels both nostalgic and elevated. It’s an honor to see that work recognized.”

For more than 90 years, Don’s Seafood has remained a staple of Louisiana dining, known for its commitment to quality, tradition, and genuine hospitality. This recognition further reinforces the brand’s dedication to excellence in every detail from the plate to the presentation.

About Don’s Seafood
Don’s Seafood has been serving Louisiana communities for over nine decades, offering a menu rooted in Gulf Coast traditions and a dining experience defined by hospitality and a warm, inviting ambiance. With multiple locations across the state, Don’s continues to celebrate the flavors, culture, and people of Louisiana.

About the American Advertising Federation (AAF)
The American Advertising Federation is the nation’s oldest national advertising trade association, representing more than 35,000 professionals. Its ADDY® Awards program is the industry’s largest competition, recognizing excellence in advertising and design.