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Performance Tire & Automotive Named 2021 Livingston Parish Medium Business of the Year

Pictured above: John Morse, Business Founder

Performance Tire & Automotive, Inc. Awarded Livingston Parish Medium Business of the Year for 2021


Performance Tire and Automotive, Inc. located in Denham Springs, Louisiana, was award the Medium Business of the Year award for 2021. The business was announced on Wednesday, January 19th at the parish’s business association, the Livingston Parish Chamber, Annual Meeting and Awards Ceremony.  
Founder, John Morse, was on hand to accept the award on behalf of Ben Morse, who is the current owner of the business. John Morse founded the business and is a veteran who continued through his years in business to support veterans. Ben took over the business in the past few years. 
About the business and award: Awarded to Medium Business category and based on business growth, innovation, customer care, and community give back. Performance Tire & Automotive, Inc. hits the mark on all categories.
Performance Tire & Automotive, Inc exemplifies and expects a high quality customer experience and service to their clients. 
They have been in their current location in Denham Springs since the business was started over 24 years ago. Taking over a business started by John Morse, who is a veteran, Ben picked up where John left off and is taking the business to the next level. 
Performance Tire and Automotive has won “The Big Heart” Award for their work with car repairs on certain groups. The owners of the company also are engaged in community and support of local organizations they are a part of. 
Current owner, Ben Morse, also serves the business community at large in Livingston Parish and Denham Springs through his appointment on the Livingston Parish Chamber’s Back 2 Work Task Force. He is also a graduate and alumni of the Leadership Livingston program. 
About the Business Awards: Livingston Parish business of the year awards recognize business with an area of excellence in business culture, being a good corporate citizen and excellence in their respective fields. 
About the Chamber: The Livingston Parish Chamber of Commerce is the parish's business association. It is a parish wide organization representing thousands of business owners, professionals, and employees. The Chamber's mission is to serve business, enhance our communities and advance the economy in Livingston Parish. The Chamber is a 501C6 private nonprofit organization serving Livingston Parish and each of its municipalities and communities.