6 Local Business Growth Tips to Retain Your Authenticity While Scaling
When Shakespeare wrote, “And though she be but little, she is fierce,” he could’ve been referring to small business. The term “small business” often seems like an oxymoron. What small businesses lack in number of employees, they make up for in dedication, drive, giving back to the community, and unique charm. Those things resonate with customers seeking authenticity, personalized service, and a sense of community.
LP Chamber | Lauren
9 Success Strategies for Young Businesses
Launching a business is a thrilling journey filled with possibilities and challenges. While no year is without challenges, the first few are particularly so for most businesses. Many naive owners think that if they can make it through the first year, their success is guaranteed. However, that isn’t the case. The first year actually has the lowest failure rate. According to the Bureau of Labor Statistics, approximately 20% of small businesses fail within their first year. The failure rate increases to 30% by
LP Chamber | Lauren
10 Fears You Need to Overcome as a Successful Business Owner
Starting and managing a business is no small feat. While you may feel empowered to start a business or work for yourself, it can be daunting. You may be facing a myriad of fears and uncertainties. Unfortunately, there’s no magical time that they go away. It’s not like once you pass the five-year mark, you become fearless. No, you must work at that and leverage your resources.
LP Chamber | Lauren
Increasing Revenue with Experiential Selling
As costs rise and drive up the costs of goods, your customers are looking for value. Providing quality products or services is no longer enough. To truly stand out and succeed, you need to deliver unforgettable, engaging, and emotionally resonating experiences to your customers. This shift toward experiential selling has become increasingly vital, particularly in crowded and competitive niches. So, let’s delve into the concept of experiential selling and explore how you can refocus your business plan to
LP Chamber | Lauren
A Solid Tip for Getting More Bang for Your Marketing Buck
Do you have a limited marketing budget? Do you think what you can accomplish with your budget is less than ideal because you don’t have the money of a large company? While that may seem true, there is one thing you can do to really move the dial and maximize your small marketing budget. Sure, there are many ways to get “free” marketing through social media and growing your referral network but using funds in a targeted way can have a huge impact on obtaining more customers and showing the community who you
LP Chamber | Lauren
10+ Tips for Saving Money on Your Business Expenses
While the MetLife and U.S. Chamber of Commerce Small Business Index reached its highest level of confidence since COVID in Q3 of 2023, there are still many businesses that are battling rising costs and trying to make every dollar count. According to the report, 33% of small businesses are saying the U.S. economy is in good health (up 9% points from Q2). The report read, “Small businesses also feel better about their own business health and cash flow: Two in three (66%) report that their business is in good
LP Chamber | Lauren
Improve Your Business Content with this Smart Content Marketing Tip
Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of content for your business, you should check out this idea from Mark Schaefer. It’s one of the easiest ways to decide if you have a strong mix that will help drive sales.
LP Chamber | Lauren
10 Steps to Perfecting Your Business Offer
Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you to act with wild abandon. And you can do it too for your business. It just takes a little forethought.
LP Chamber | Lauren
What in the World Does a Chamber of Commerce Do?
A chamber of commerce is a vibrant hub that brings the Livingston Parish business community together. It's a membership organization composed of business professionals and entrepreneurs who collaborate to boost the economic and civic well-being of Livingston Parish. Whether you're running a startup, leading a well-established enterprise, or just stepping into the business world, your LP Chamber is a partner in your success.
LP Chamber | Lauren
Getting Ready for 2024
LP Chamber | Lauren
