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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Monday, June 10, 2024
15+ Questions to Identify Your Ideal Client

If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent. If you’re just starting off, or you’ve fallen on hard times, it’s tempting to work with anyone and everyone. But you’ll end up sabotaging yourself in the long run when you choose to work with the “wrong” clients. After all, there are limited hours in the

LP Chamber | Christine

Monday, May 27, 2024
Sizzling Summer Strategies to Boost Sales

For some businesses, summer is a time of enormous revenue; for others, it can herald a long dry spell. But with a bit of planning and creativity, summer can also be a season of growth and opportunity, no matter what type of business you are in (except maybe snow plowing).

LP Chamber | Christine

Monday, May 20, 2024
Are You Selling What Your Customers Need?

This is not a comment on the actual item or service you sell, but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:

LP Chamber | Christine

Monday, May 13, 2024
Providing a Better Customer Experience with AI (seriously!)

The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots.

LP Chamber | Christine

Monday, May 6, 2024
Fire Up Your Email Marketing with These Action-Driving Subject Lines

As a business owner, you are well-served by collecting emails and running an email marketing campaign, if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name.

LP Chamber | Christine

Monday, April 29, 2024
25 Ways to Grow Your Email List

If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in how often your audience sees your posts.

LP Chamber | Christine

Monday, April 22, 2024
Tips for Reining in Your Focus in a Distracted World

Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business.

LP Chamber | Christine

Monday, April 8, 2024
Main Street Is Changing - What the Remote Work Trend Means for Your Small Business

Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have driven many small businesses to embrace a location-independent business. That could mean a big change for communities over the next five years.

LP Chamber | Christine

Wednesday, March 27, 2024
If You’re a Gig Worker (or use them) You Need to Know This

If you’re a gig worker, or you use them in your business, it’s important that you are aware of recent legislation that went into effect this month.

LP Chamber | Lauren

Monday, March 18, 2024
Are you forgetting the most important part of hiring?

Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you do after that that will shape the employee and your team the most. No matter the size of your business, if you are bringing someone new on, you must consider the onboarding process.

LP Chamber | Lauren