Harnessing TikTok’s Engagement Magic
Why building a castle on the sand is not always a bad thing - TikTok has been likened to the Yukon—a vast wild place with enormous potential for engagement gold. But also, a potential dark side. That’s part of its allure and if you’re target market is under 40, you’re likely on it (or considering it).
LP Chamber
Feeling Stuck? Try These Content Ideas for Small Businesses.
Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same. So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Let’s dig into some sources and strategies to generate, curate, and hybridize content
LP Chamber | Christine Patrick
Are you forgetting the most important part of hiring?
Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you do after that that will shape the employee and your team the most. No matter the size of your business, if you are bringing someone new on, you must consider the onboarding process.
LP Chamber | Lauren
Become an Addictive Brand
Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance, you’ll need to use marketing and a persona that draws people in and makes them want to be a part of your business.
LP Chamber | Lauren
Beyond Likes & Follows: Finding the Ideal Social Media Superhero for Your Business
Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. You just have to find the right ones. And since everyone thinks they can post to social, there are a lot of ineffective people posing as social media superheroes. Here’s how you can separate the talent from the try-hards:
LP Chamber | Lauren
Get Over Your Fear of Video and onto YouTube
There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), YouTube offers a unique space for businesses to connect with their audience, showcase expertise, and build lasting relationships. It’s time to get over your fear of video and embrace the world of YouTube because it can significantly impact your business growth and reach.
LP Chamber | Lauren
3 Copywriting Tips That AI Doesn’t Use
I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I can’t speak to the truth behind this but if you do still want to write some of your own copy, here are three copywriting tips you can implement today that AI isn’t using.
LP Chamber | Lauren
Customer Loyalty: The One Thing Every Business Owner Wants This Year
Loyal customers spend more, tell others about their experience, refer people to your business, post to social media about you, and return over and over. They may even write a review or two. Building a loyal customer base is better for your business in the long run than simply getting more customers. Building an army of loyal fans is no different than finding someone you care about the perfect gift. If you’ve ever done that, you can increase customer loyalty in your business. Here’s how:
LP Chamber | Lauren
Unwrapping the Power of Holiday Email Marketing
The holiday season is not just a time for festive decorations and warm gatherings; it's also a golden opportunity for you to expand your reach and build a loyal customer base that you can market to interact with all year long. One effective way to achieve this is by leveraging the power of email marketing. After all, the holidays are the perfect time to build an email list because everyone is looking for value and savings. Building a list now can significantly benefit your business in the long run.
LP Chamber | Lauren
Should I Use AI for My Business?
AI is certainly the “Belle of the Ball” these days but it’s also coming under scrutiny. It can save businesses a lot of time, but many professionals are afraid of what the adoption might mean. Is it right for you and your business? First, unless you are off the grid, you’re likely already using AI for your business. If you use a grammar check, you’re using AI. If you’re employing a voice assistant or navigational assist, you’re using AI. “AI” is a catch-all term for a host of business tools and
LP Chamber | Lauren
