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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Monday, March 20, 2023
3 Easy Things to Help You Attract More Customers for Your New LP Business

If you're a new business and you're trying to build a loyal customer base, one of the easiest ways to get the word out is to join your chamber. The chamber staff knows businesspeople as well as local leaders. The chamber can make helpful introductions and make suggestions based on their experience working in your community. Most people are surprised when they find out the number of inquiries chambers receive. Visitors and new residents often stop at the chamber to learn more about the town they're in. In

LP Chamber | Lauren

Monday, January 9, 2023
​3 Reasons to Join the Chamber in a Time of Economic Uncertainty

Times of economic uncertainty don’t cause anyone to look for new ways to spend money. But there are some investments in your business that even when you’re worried about cash flow, are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why:

LP Chamber | Lauren

Monday, January 2, 2023
Ten Trends Hand-picked for Small Business

Ten 2023 Trends Hand-picked for Small Business Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction.

LP Chamber | Lauren

Monday, December 12, 2022
​Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

We're closing in on two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be things holding the average customer back. Questions lead to inaction. To overcome some of these misconceptions about shopping with you, you'll want to tackle them

LP Chamber | Lauren

Wednesday, December 7, 2022
​4 Psychological Techniques for Increased Sales During Small Business Season

It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them

LP Chamber | Lauren

Monday, November 21, 2022
US Chamber Advice for Small Businesses This Holiday Season

A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” — an estimated total of $88 billion! Because of this, the US Chamber suggests, “it’s the perfect time for small businesses to lean heavily into their holiday marketing campaigns and possibly even launch a new product in time for the

LP Chamber | Lauren

Monday, November 14, 2022
An Effective E-mail Nurture Campaign for Small Business Season

It's small business season and if you're part of a small business you're probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that's not the best way for you to be competitive. Small businesses often operate on smaller reserves and slashing prices to the point of taking a loss decreases the revenue you're bringing in. You need something that builds on connections. That’s the small business superpower.

LP Chamber | Lauren

Monday, November 7, 2022
Save a Small Business This Holiday Season

It’s officially Small Business Season and that means it’s time to give a little love to small business. With rising interest rates, soaring costs, and online competition, small businesses are feeling the crunch. This season, do a little extra for your neighbors and make a concerted effort to shop small. If you do, you could be saving a small business this year.

LP Chamber | Lauren

Monday, October 31, 2022
How Small Business Season Keeps Money in Our Community

In times when jobs are needed most—in high unemployment—local businesses are there. According to the article “The Contribution of Large and Small Employers to Job Creation in Times of High and Low Unemployment,” which appeared in the American Economic Review, “…in times of high unemployment, small businesses both retain and create more jobs than large firms do.” Where you spend your money is an investment in the growth and prosperity of our area. You’re either investing for maximized returns on your holiday

LP Chamber | Lauren

Monday, October 24, 2022
Sprucing Up Your Website for the Holidays

Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a

LP Chamber | Lauren