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Livingston Parish Chamber Blog

Livingston Parish Business and Community information

Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them.

Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.

Utilizing a social media guide is the best way to ensure a successful social media presence for your business. Consistency is key as it helps your audience recognize you and paints a much more effective picture of your business. Even if you have one poster responsible for all your social media activity, creating a social media guide will ensure that you can continue posting in the most effective way if they were to leave the job tomorrow.

Don’t be the person (or business) who always talks about themselves. Instead, about 80% of your posts should be about things that are valuable to your audience. The other 20% can be about your business but those posts should still be of interest to your audience. Figure out what your ideal demographic cares about and communicate those aspects of your business.

Influencer marketing is excellent for your business because it increases interest and traffic when you choose the right influencer. However, there’s more to it than just selecting an influencer.

You can’t do everything. While most of the points on this list are good practice, if you have to make cuts, the skip sections are the place to do it. However, even if you don’t have time to do these things yourself, know that in the near future these digital tools will continue to grow. At that time, you may want to consider working with a virtual assistant or someone who can do the job for a feasible price.

If you’re trying to reach a younger or more visual audience, Instagram may be the place for you and your business. This article shows that there are tons of ways to connect with your audience over a visual media and it needn’t all be pics of what you sell. Get creative. Have some fun and start seeing how pictures can bring you closer to the people who will eventually buy from you.

Too many people think LinkedIn is solely for finding a job and often overlook the site’s potential. LinkedIn had 380 million users (as of 7/30/2015), with two new users joining per second, on average. Over 110 million users are based in the U.S. If you want to improve your personal brand but not get lost in the crowd, this site is a great place to start. Here’s what you need: Add a Recognizable, and Professional, Headshot Select a high-quality image that looks like you look now, not in college and not