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Livingston Parish Chamber Blog

Livingston Parish Business and Community information

Many of these were signed into law a little while ago (like a few years ago) but didn't become mandatory until 2020. Even though some of these legislative changes were made on a state level, if you sell people in these states, they might affect your business as well. Here's everything you need to know about the big changes affecting small business.

What does your bedtime routine have to do with the success of your business? Plenty. Every time you use everything you have on a given day and you’re exhausted beyond belief, and then you short yourself essential sleep, you’re borrowing from tomorrow’s success. It’s impossible to give tomorrow your all when you’re exhausted, so establishing a healthy bedtime routine is essential to the health of your business. Find out how.

According to the National Statistics Council, about 37 percent of employee time is spent in meetings for the average employee. You may also be surprised to hear that nearly half of employees (47 percent) believe that too many meetings are the biggest waste of time on any day—more than social media or email distractions. That number may be higher in your business if you employ members of Gen Y and Gen X who have little interest in face-time exchanges that could be accomplished through technology.

As the technology becomes easier to use and voice recognition software gets better, more people will begin using it and realize how easy it is to speak into a phone (or device) when you’re on the move. Voice search is growing in popularity across the demographics. You’d be wise to consider it if you want to stay at the top of local search.

A Chamber membership provides a large amount of value for the small business owner if they know how to use it. Paying dues won’t help allay your fears about your business but getting involved in the Chamber and the community can help you reach more people, elevate your business reputation, and improve your marketing. These ideas will help you grow and improve your revenue stream.

Do you ever feel bored with your own marketing? Like you’re in a rut that just isn’t exciting your audience? Sometimes all you need is a little tie-in to what they’re already thinking about. Here are some quick themes you can shape into discounts, specials, social media posts, and your editorial calendar.

Working with a freelancer is different than working with someone you employ. Outside of their personal life, your employee can be directed to whatever project you see fit. If they’re working on Project A and you’re in a time crunch and need Project B completed instead, you can reprioritize their workload. If you try reprioritizing a freelancer’s workload, you may miss the spot in their schedule and they might not be able to accommodate your delivery date. There are several other things you need to know

Influencer marketing is excellent for your business because it increases interest and traffic when you choose the right influencer. However, there’s more to it than just selecting an influencer.

Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe. If you don’t do these things, you will just be adding to the noise and won’t see much success with your content strategy.

You can’t do everything. While most of the points on this list are good practice, if you have to make cuts, the skip sections are the place to do it. However, even if you don’t have time to do these things yourself, know that in the near future these digital tools will continue to grow. At that time, you may want to consider working with a virtual assistant or someone who can do the job for a feasible price.