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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Monday, December 13, 2021
2021 Women's Leadership Award Winner, Sybil Cotten

A winner of the Women's Leadership Awards, Sybil Cotten began her career in nursing and helped establish the Livingston campus of Our Lady of the Lake.

LP Chamber | Communications

Tuesday, April 7, 2020
4 Ways to Look Your Best on a Video Conference Call

Be honest. Do you love or hate video conferencing? There's nothing more awkward than dialing in to a conference call only to find out it's a video conference call and you haven't showered since the weekend.

April | Chamber CEO

Monday, February 3, 2020
Welcome to the Side Hustle: Creating an Alternative Revenue Stream for Your Business

If your business isn't bringing in the revenue you'd like and you've tried different discounts and purchase options, it may be time to consider what the business world is now referring to as a “side hustle.” For purposes of this article, we're not going to cover starting a new business but rather creating a side hustle or an alternative revenue stream for your existing business. Here's how you can do that.

April | Chamber CEO

Monday, January 13, 2020
6 Law Changes That May Affect Your Business in 2020

Many of these were signed into law a little while ago (like a few years ago) but didn't become mandatory until 2020. Even though some of these legislative changes were made on a state level, if you sell people in these states, they might affect your business as well. Here's everything you need to know about the big changes affecting small business.

April | Chamber CEO

Monday, January 6, 2020
Tips and Tricks to Ace Experiential Marketing

Experiential marketing is a big way to get your audience's attention. In the past, it was something only big brands did. But now mom and pop businesses are getting involved and realize it doesn't have to cost a lot of money to give your customers a memorable experience. The return-on-investment is quite high with experiential marketing because people remember experiences. They share them and they write reviews based on them. If you want to improve your sales and get more people talking about your business,

April | Chamber CEO

Monday, December 30, 2019
30 Ways to Drum Up Business When It's Slow

Nearly all businesses experience the cyclical doldrums. For many, that's the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it's never a good time for the small business owner, no matter how predictable. Here are several ideas to increase sales during your traditionally slow times.

April | Chamber CEO

Monday, December 16, 2019
The Power and Problem with Free in Your Business

Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.

April | Chamber CEO

Tuesday, December 10, 2019
Is Podcasting Right for Your Business?

Podcasting requires a time commitment. To create a successful podcast you need to make content available on a regular schedule. The most heavily followed podcasts come out on a predictable timeframe and listeners expect that content.

April | Chamber CEO

Monday, December 2, 2019
One of the Hottest New Sales Engines for Getting More Customers: Challenges

Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them.

April | Chamber CEO

Monday, November 25, 2019
4 Practical Subject Line Ideas to Get More Opens

Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better.

April | Chamber CEO