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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Monday, May 13, 2024
Providing a Better Customer Experience with AI (seriously!)

The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots.

LP Chamber | Christine

Monday, May 6, 2024
Fire Up Your Email Marketing with These Action-Driving Subject Lines

As a business owner, you are well-served by collecting emails and running an email marketing campaign, if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name.

LP Chamber | Christine

Monday, April 29, 2024
25 Ways to Grow Your Email List

If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in how often your audience sees your posts.

LP Chamber | Christine

Monday, April 22, 2024
Tips for Reining in Your Focus in a Distracted World

Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business.

LP Chamber | Christine

Monday, April 8, 2024
Main Street Is Changing - What the Remote Work Trend Means for Your Small Business

Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have driven many small businesses to embrace a location-independent business. That could mean a big change for communities over the next five years.

LP Chamber | Christine

Wednesday, March 27, 2024
If You’re a Gig Worker (or use them) You Need to Know This

If you’re a gig worker, or you use them in your business, it’s important that you are aware of recent legislation that went into effect this month.

LP Chamber | Lauren

Monday, March 18, 2024
Are you forgetting the most important part of hiring?

Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you do after that that will shape the employee and your team the most. No matter the size of your business, if you are bringing someone new on, you must consider the onboarding process.

LP Chamber | Lauren

Monday, March 4, 2024
Turning Your Passion into Profit: A Short Guide to Transforming Your Hobby into a Business

Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady paycheck to relying on others to buy from you. But it can be done successfully if you do your homework first.

LP Chamber | Lauren

Tuesday, February 27, 2024
Become an Addictive Brand

Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance, you’ll need to use marketing and a persona that draws people in and makes them want to be a part of your business.

LP Chamber | Lauren

Monday, February 12, 2024
Beyond Likes & Follows: Finding the Ideal Social Media Superhero for Your Business

Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. You just have to find the right ones. And since everyone thinks they can post to social, there are a lot of ineffective people posing as social media superheroes. Here’s how you can separate the talent from the try-hards:

LP Chamber | Lauren