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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Monday, January 23, 2023
What Does it Mean to Be a Chamber Member?

Traditionally, a chamber of commerce was a membership organization that supports the interests of its business members. It is not affiliated with the government, nor is it a charity. The chamber is separate from the Better Business Bureau. Now that we’ve explained the traditional notion of chamber membership, let’s dive into what it means to be a member of a chamber of commerce today. If you think chambers are outdated, it’s time you take another look.

LP Chamber | Office

Monday, January 16, 2023
What's in Chamber Membership for You? Hint: it's more than just a ribbon cutting

Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the chamber offers a lot of benefits that you can’t do for yourself, and chamber benefits can save you a lot of money. If you’re like most business owners, you could really use some cost savings these days.

Chamber | Office

Monday, January 9, 2023
​3 Reasons to Join the Chamber in a Time of Economic Uncertainty

Times of economic uncertainty don’t cause anyone to look for new ways to spend money. But there are some investments in your business that even when you’re worried about cash flow, are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why:

LP Chamber | Lauren

Monday, January 2, 2023
Ten Trends Hand-picked for Small Business

Ten 2023 Trends Hand-picked for Small Business Whether you sell food, things, or services, we’ve brought together a round-up of trends that you can incorporate into your business in 2023 for increased revenue and better market traction.

LP Chamber | Lauren

Tuesday, December 27, 2022
How to Make Your Product or Service Indispensable

Unless you are extremely fortunate, there’s a lot of competition out there. Your product or service must compete against a host of other businesses not just in your town but, potentially, across the globe. You’re also in competition with inaction or doing nothing at all. If you haven’t analyzed the competition lately, you may be surprised by the competitive landscape. This morning, I discovered the design software Canva has launched an auto-writing feature so now I (along with thousands of marketing

LP Chamber | Lauren

Monday, December 19, 2022
Making the Most of Your Minutes

Small business owners usually have more on their to-do lists than there is time in the day. If becoming more productive is one of your New Year's resolutions, we have a suggestion for you that could be a game changer. It's easy to allow ourselves to get bogged down in business. When business is nonstop and we have a few moments, we tend to use that time to catch our breath and don't use it efficiently. However, if you have a list of quick wins that you can conquer in a matter of minutes you not only will

LP Chamber | Lauren

Monday, December 12, 2022
​Popular Misconceptions About Shopping Small That Are Holding Your Customers Back

We're closing in on two weeks until Christmas. That means businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be things holding the average customer back. Questions lead to inaction. To overcome some of these misconceptions about shopping with you, you'll want to tackle them

LP Chamber | Lauren

Wednesday, December 7, 2022
​4 Psychological Techniques for Increased Sales During Small Business Season

It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them

LP Chamber | Lauren

Wednesday, December 7, 2022
​Easy Last-minute Bonuses to Drive More Sales During Small Business Season

Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker. But what if you haven’t thought out an entire marketing strategy around bonuses? Is it too late to offer one? Not at all. Below we have some ideas on how you can make the last few weeks of Small Business Season some of your best.

LP Chamber | Lauren

Monday, November 21, 2022
US Chamber Advice for Small Businesses This Holiday Season

A new report from Intuit Quickbooks shows a unique opportunity for small businesses during Small Business Season. Based on survey results from 5,500 consumers and 1,500 businesses, consumers are planning to spend “over 40% of their holiday shopping budget at small businesses” — an estimated total of $88 billion! Because of this, the US Chamber suggests, “it’s the perfect time for small businesses to lean heavily into their holiday marketing campaigns and possibly even launch a new product in time for the

LP Chamber | Lauren