Create a Loyal Following with a Facebook Group for Your Business
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time. Their mistake negatively impacts their ability to engage their target market. And it’s such a common mistake that it needs to be addressed before we give you suggestions on engaging your market through this medium.
LP Chamber | Christine
Are You Worried About Inflation?
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low, or the inflation rate is lower than it was this time last year. But if you’re feeling the pinch in your business, an economic turn of words means little to you. So, what can you do to combat this word no one wants to talk about?
LP Chamber | Christine
15+ Questions to Identify Your Ideal Client
If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent. If you’re just starting off, or you’ve fallen on hard times, it’s tempting to work with anyone and everyone. But you’ll end up sabotaging yourself in the long run when you choose to work with the “wrong” clients. After all, there are limited hours in the
LP Chamber | Christine
Sizzling Summer Strategies to Boost Sales
For some businesses, summer is a time of enormous revenue; for others, it can herald a long dry spell. But with a bit of planning and creativity, summer can also be a season of growth and opportunity, no matter what type of business you are in (except maybe snow plowing).
LP Chamber | Christine
Are You Selling What Your Customers Need?
This is not a comment on the actual item or service you sell, but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:
LP Chamber | Christine
Providing a Better Customer Experience with AI (seriously!)
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots.
LP Chamber | Christine
Fire Up Your Email Marketing with These Action-Driving Subject Lines
As a business owner, you are well-served by collecting emails and running an email marketing campaign, if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing your name.
LP Chamber | Christine
25 Ways to Grow Your Email List
If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in how often your audience sees your posts.
LP Chamber | Christine
Tips for Reining in Your Focus in a Distracted World
Small business owners and solopreneurs learn quickly that they must wear many hats. While this ability to work in every area of their business may save money in the short term, it doesn't take long to understand that multitasking can be bad for business.
LP Chamber | Christine
Main Street Is Changing - What the Remote Work Trend Means for Your Small Business
Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have driven many small businesses to embrace a location-independent business. That could mean a big change for communities over the next five years.
LP Chamber | Christine
