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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Monday, September 18, 2023
​Improve Your Business Content with this Smart Content Marketing Tip

Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of content for your business, you should check out this idea from Mark Schaefer. It’s one of the easiest ways to decide if you have a strong mix that will help drive sales.

LP Chamber | Lauren

Monday, September 11, 2023
Don’t Have Time for Events? A Chamber Membership Is Worth a Lot More Than That.

When I speak to small businesses about their local chamber, the businesses that have let their memberships lapse often make it sound like a gym membership. “I didn’t really use it.” What they’re missing when they make comments like that is the behind-the-scenes benefits of chamber membership. Just as your investment grows in a savings account in a bank, your business investment in chamber membership is growing even when you aren’t actively participating. Here’s what you’re getting that you may not even

LP Chamber | Lauren

Thursday, September 7, 2023
Meet Your Speakers: Women's Leadership Conference & Expo 2023

At the Women's Leadership Conference & Expo, learn about products and services available to women in LP, plus network with other successful women in a fun, energetic setting. And that's just in the first hour! Dynamic speakers will have attendees feeling invigorated, empowered, and motivated to live their best life today. Previous speakers have included LSU Women's Basketball Coach Kim Mulkey, Judge Blair Edwards, Wendy Rodrigue Magnus, LSU Gymnastics Coach D-D Breaux and more. Get to know this year's

LP Chamber | Christine

Wednesday, September 6, 2023
10 Steps to Perfecting Your Business Offer

Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you to act with wild abandon. And you can do it too for your business. It just takes a little forethought.

LP Chamber | Lauren

Monday, August 28, 2023
​What in the World Does a Chamber of Commerce Do?

A chamber of commerce is a vibrant hub that brings the Livingston Parish business community together. It's a membership organization composed of business professionals and entrepreneurs who collaborate to boost the economic and civic well-being of Livingston Parish. Whether you're running a startup, leading a well-established enterprise, or just stepping into the business world, your LP Chamber is a partner in your success.

LP Chamber | Lauren

Monday, August 21, 2023
20 Reasons Why Chamber Membership Is One of the Best Business Investments Out There

Have you ever attended a chamber event? If you’re not a member, you’re missing out. Before you think you don’t have the time to attend events, it’s important you know chamber life is not just mixers and ribbon cuttings. Chamber membership is one of the best-kept secrets for free or nearly free business resources like webinars, lunch & learns, and written collateral. Plus, a whole lot more. Chamber membership is one of the best business investments you can make for the money and return.

LP Chamber | Lauren

Tuesday, August 15, 2023
Getting Ready for 2024

LP Chamber | Lauren

Tuesday, August 8, 2023
The Halo Effect: a Cheap and Easy Way to Improve Your Branding

Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well? And you could be using it in your business for amazing results.

LP Chamber | Lauren

Tuesday, August 1, 2023
​Grow Your Business Socially

If you’re old enough, you likely remember your parents addressing the issues of group think. Maybe they said, “Monkey see, monkey do.” Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would you do it too?” But as much as your parents were trying to raise you to be a person who thinks on their own, we are social creatures. We long for acceptance. We have a fear of missing out. And

LP Chamber | Lauren

Tuesday, August 1, 2023
​Unlocking LinkedIn's Potential for Business Growth

Do you think of LinkedIn as something to be used solely by job seekers? While the world's largest professional network is widely recognized as a platform for job seekers and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove of opportunities to find customers, strengthen their brand, and expand their network. It's estimated there are about 310 million monthly active users and 900 million

LP Chamber | Lauren