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Chamber Blog

We're here to share business tips and reflect on the things that make Livingston Parish great.

Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them.

Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better.

2019 has flown by and we’re quickly approaching 20/20. Even though the holidays are here and our minds may be on time off and events with friends and family, this is also a great time of year to assess what worked and what didn't. Many of the people you do business with will be out of touch causing some frustrating log jams. If you find yourself in a place in your business where you can't get a whole lot done, you can use the time to start making plans for the future.

Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.

Most marketers these days will tell you that the most convincing way to write your web copy is to solve a problem for your audience. You cannot expect your audience to read your site or watch your videos and guess whether you're good for them or not. Instead, you need to connect the dots for them. You have to be exceptionally clear of the solution you provide and it has to be the answer to the problem they're struggling with.

Utilizing a social media guide is the best way to ensure a successful social media presence for your business. Consistency is key as it helps your audience recognize you and paints a much more effective picture of your business. Even if you have one poster responsible for all your social media activity, creating a social media guide will ensure that you can continue posting in the most effective way if they were to leave the job tomorrow.

Experiential marketing is the idea of using branded experiences to have a memorable impact on your customers. It can be something that is built into your business like waiters who sing opera while serving meals or something you do as a one-off like a company-sponsored flash mob dancing in the subway. It may seem frivolous but experiences make an impression in a way that commercials and ads don’t anymore.

Storytelling is a commitment and an ongoing component in your marketing. You want to hold your audience’s attention and engage with them. Storytelling is an incredibly effective method for doing so, but to be successful at it you need to cultivate the mind of a storyteller and that means looking at the world as a story waiting to unfold.

Don't wait for there to be a problem with your site. When it comes to your website, think of it as that smiling receptionist who never sleeps. For many of your customers, even if you don't sell anything online, your website will be the first impression they have of your business. You don't want it outdated or missing the basic functionality that a business moving into 2020 needs.

If you were a little late to the website grab, you may have discovered that the name of your business had already been taken. Sometimes it's possible to purchase that name but other times a website already exists with your business’ name. Obviously, this is not ideal for your branding. But as the internet expands and more businesses come online .com and .net endings are no longer enough to meet demand.