Chamber Blog

We're here to share business tips and reflect on the things that make Livingston Parish great.

Working with a freelancer is different than working with someone you employ. Outside of their personal life, your employee can be directed to whatever project you see fit. If they’re working on Project A and you’re in a time crunch and need Project B completed instead, you can reprioritize their workload. If you try reprioritizing a freelancer’s workload, you may miss the spot in their schedule and they might not be able to accommodate your delivery date. There are several other things you need to know

Influencer marketing is excellent for your business because it increases interest and traffic when you choose the right influencer. However, there’s more to it than just selecting an influencer.

Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe. If you don’t do these things, you will just be adding to the noise and won’t see much success with your content strategy.

Ultimately whether you enter the e-commerce world or stick with your brick and mortar, is up to you. Think about your current customer and ask if they might not buy more from you if convenience was a factor. If you don’t think it would change their purchasing habits, ask yourself if you can see a new market expansion for your product. Do you want to reach one who is increasingly becoming conditioned to conveniences like ordering McDonald's from Uber Eats?

You can’t do everything. While most of the points on this list are good practice, if you have to make cuts, the skip sections are the place to do it. However, even if you don’t have time to do these things yourself, know that in the near future these digital tools will continue to grow. At that time, you may want to consider working with a virtual assistant or someone who can do the job for a feasible price.

If you’re trying to reach a younger or more visual audience, Instagram may be the place for you and your business. This article shows that there are tons of ways to connect with your audience over a visual media and it needn’t all be pics of what you sell. Get creative. Have some fun and start seeing how pictures can bring you closer to the people who will eventually buy from you.

With today’s low unemployment rate, finding quality employees can be a struggle. You will do much better in recruiting and hiring if they notice you and seek you out. As an employer of choice in your community, you will have your pick of future employees and that’s a good spot to be in.

Even if you’re feeling shy about the technology, it’s time to start building that email list. You want customers and potential customers to keep you in mind. Reaching out to them and offering them things they want like special deals, coupons, exclusive information, and other items they’ll find value in will increase your list and, in turn, your sales.

Get to know people who are already known for what you want to be known for or get to know business professionals who have done what you want to do like make a career shift. Your chamber of commerce is an excellent space in which to find people like that. Ask your chamber staff who they know that is a personal branding expert and study how they put themselves forward. You can learn a lot by watching others.

If you are trying to become more human on social media and in your branding, you want to avoid these common mistakes. They’re common because they’re easy to do. Businesses are told to share on social media, to post good content. But not all of it is as effective as it could be. Avoid this list and you’ll be well on your way to more meaningful dialogue with your audience.