Chamber Blog

We're here to share business tips and reflect on the things that make Livingston Parish great.

Today's customers are a little entitled. And it's not just the younger generation. Companies are using data to personalize their offerings and the customer experience to the point of appearing to be mind readers. This sets a precedent and expectation of something way beyond good customer service. Find out how to get there.

Are you dissatisfied with the number of customers that you have? No, this isn't some sort of infomercial selling a sales technique. The number of customers you have, or lack thereof, may be directly attributable to something you are or aren't doing, not because your business isn’t viable. No blaming here. I'm simply saying there could be a quick resolution to getting you more customers. Read the post for a few ideas.

When doing the same thing over and over again it's easy to lose focus on what's important. A skydiver with 800 jumps could almost fold and pack a parachute blindfolded. Strapping on a parachute before entering the plane is second nature to the veteran skydiver. Yet, from time to time, we learn of these unbelievable stories of someone failing to remember the most basic necessity of skydiving, the parachute. What is the repetitive action in your occupation or business that you run the risk of forgetting to

Don’t be the person (or business) who always talks about themselves. Instead, about 80% of your posts should be about things that are valuable to your audience. The other 20% can be about your business but those posts should still be of interest to your audience. Figure out what your ideal demographic cares about and communicate those aspects of your business.

When it comes to business writing, never stress about the grades you got in high school English class. Those have nothing to do with your ability to write for your business. Today’s business writing focuses on building connections not formal, persuasive arguments. Think about it as a written conversation you’re having with clients or customers. It’s an ideal way to help them out and assist them in getting to know you better.

People buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you'll need more than luck.

Last week I watched a movie on General Patton, and it brought back memories of reading about his views on leadership. It's not surprising he was an inspirational leader, his job required that. The amazing thing about his thoughts on leadership was that he penned them as a cadet at West Point, long before he had led battalions.