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Business Tips

Livingston Parish Business information

If your business isn't bringing in the revenue you'd like and you've tried different discounts and purchase options, it may be time to consider what the business world is now referring to as a “side hustle.” For purposes of this article, we're not going to cover starting a new business but rather creating a side hustle or an alternative revenue stream for your existing business. Here's how you can do that.

Recently there's been a trend toward minimization and several studies have suggested that minimizing clutter in the workspace also helps minimize stress. So if you’re feeling anxious at work and are ready to take on a project, we have some suggestions. Let’s get to that office, storage room, or work area, with a few tips from the experts.

Experiential marketing is a big way to get your audience's attention. In the past, it was something only big brands did. But now mom and pop businesses are getting involved and realize it doesn't have to cost a lot of money to give your customers a memorable experience. The return-on-investment is quite high with experiential marketing because people remember experiences. They share them and they write reviews based on them. If you want to improve your sales and get more people talking about your business,

Nearly all businesses experience the cyclical doldrums. For many, that's the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it's never a good time for the small business owner, no matter how predictable. Here are several ideas to increase sales during your traditionally slow times.

Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.

Podcasting requires a time commitment. To create a successful podcast you need to make content available on a regular schedule. The most heavily followed podcasts come out on a predictable timeframe and listeners expect that content.

Log on to social media or do a search online and notice how many different challenges there are out there. There are weight loss challenges, exercise challenges, being present challenges, even savings challenges. Challenges are a very hot commodity these days as people want a quick-hit solution to their problems. They’re good for the person attempting them but they’re an even better for the business creating them.

Email subject lines are one of the most important things to master because they directly affect your open rate. And more opens means more possible action. They can’t do what you’re asking if they don’t open your email. The average open rate for emails is between 15-25%. If you're above 25% you have a great open rate. But let's assume you wanted to get even better.

2019 has flown by and we’re quickly approaching 20/20. Even though the holidays are here and our minds may be on time off and events with friends and family, this is also a great time of year to assess what worked and what didn't. Many of the people you do business with will be out of touch causing some frustrating log jams. If you find yourself in a place in your business where you can't get a whole lot done, you can use the time to start making plans for the future.

Storytelling makes for amazing marketing because people don't realize they're being marketed to. They're pulled into the story. They develop an emotional attachment to your business and they stick around for the resolution. Good storytelling casts your customers as the heroes of their stories. You want their successes and triumphs to be told because you want potential customers to hear the stories and think that they can do those things too.