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Livingston Parish Business and Community Blog

Livingston Parish Business and Community information
Wednesday, March 27, 2024
If You’re a Gig Worker (or use them) You Need to Know This

LP Chamber | Lauren

Monday, March 18, 2024
Are you forgetting the most important part of hiring?

Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you do after that that will shape the employee and your team the most. No matter the size of your business, if you are bringing someone new on, you must consider the onboarding process.

LP Chamber | Lauren

Monday, March 4, 2024
Turning Your Passion into Profit: A Short Guide to Transforming Your Hobby into a Business

Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady paycheck to relying on others to buy from you. But it can be done successfully if you do your homework first.

LP Chamber | Lauren

Tuesday, February 27, 2024
Become an Addictive Brand

Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance, you’ll need to use marketing and a persona that draws people in and makes them want to be a part of your business.

LP Chamber | Lauren

Monday, February 12, 2024
Beyond Likes & Follows: Finding the Ideal Social Media Superhero for Your Business

Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. You just have to find the right ones. And since everyone thinks they can post to social, there are a lot of ineffective people posing as social media superheroes. Here’s how you can separate the talent from the try-hards:

LP Chamber | Lauren

Monday, January 29, 2024
Get Over Your Fear of Video and onto YouTube

There’s an untapped goldmine out there for your business—YouTube. Beyond the fact that it is the second-largest search engine globally (behind its parent Google), YouTube offers a unique space for businesses to connect with their audience, showcase expertise, and build lasting relationships. It’s time to get over your fear of video and embrace the world of YouTube because it can significantly impact your business growth and reach.

LP Chamber | Lauren

Monday, January 15, 2024
3 Copywriting Tips That AI Doesn’t Use

I recently spoke with an SEO expert who swore that search engines are biased against AI-written websites (websites that have not one word written by a human). He said AI-written websites are something search engines are discounting for (marking you down) because of the possibility of the sites being fake or holder sites. I can’t speak to the truth behind this but if you do still want to write some of your own copy, here are three copywriting tips you can implement today that AI isn’t using.

LP Chamber | Lauren

Wednesday, December 27, 2023
Getting Involved In Governmental Affairs in Livingston Parish

Getting involved in governmental affairs sounds like you are prepping to run for office. But, that is simply not the case. Being involved is not as intimidating as it sounds and can be a great benefit to you and your community.

April l Chamber CEO

Wednesday, December 20, 2023
What year are you in?

No, this isn’t a question meant to see if you’re still cognizant after the holidays. It’s a valid one derived from all the talk percolating about New Year’s resolutions. Resolutions are often these giant pie-in-the-sky ideas that are ways to massively overcorrect bad behavior. The kind of bad behavior most of us enjoy…until we don’t.

LP Chamber | Lauren

Monday, December 18, 2023
​Customer Loyalty: The One Thing Every Business Owner Wants This Year

Loyal customers spend more, tell others about their experience, refer people to your business, post to social media about you, and return over and over. They may even write a review or two. Building a loyal customer base is better for your business in the long run than simply getting more customers. Building an army of loyal fans is no different than finding someone you care about the perfect gift. If you’ve ever done that, you can increase customer loyalty in your business. Here’s how:

LP Chamber | Lauren