Livingston Parish Business and Community information
Tuesday, November 5, 2019
How to Figure Out What's Keeping Your Audience up at Night When They Don't Have a Clue
Most marketers these days will tell you that the most convincing way to write your web copy is to solve a problem for your audience. You cannot expect your audience to read your site or watch your videos and guess whether you're good for them or not. Instead, you need to connect the dots for them. You have to be exceptionally clear of the solution you provide and it has to be the answer to the problem they're struggling with.
April | Chamber CEO
