Chamber Blog

We're here to share business tips and reflect on the things that make Livingston Parish great.

When it comes to business writing, never stress about the grades you got in high school English class. Those have nothing to do with your ability to write for your business. Today’s business writing focuses on building connections not formal, persuasive arguments. Think about it as a written conversation you’re having with clients or customers. It’s an ideal way to help them out and assist them in getting to know you better.

“It takes 20 years to build a reputation and five minutes to ruin it ...

If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you find and communicate yours and why do you need to?

Too many people think LinkedIn is solely for finding a job and often overlook the site’s potential. LinkedIn had 380 million users (as of 7/30/2015), with two new users joining per second, on average. Over 110 million users are based in the U.S. If you want to improve your personal brand but not get lost in the crowd, this site is a great place to start. Here’s what you need: Add a Recognizable, and Professional, Headshot Select a high-quality image that looks like you look now, not in college and not

Last week I watched a movie on General Patton, and it brought back memories of reading about his views on leadership. It's not surprising he was an inspirational leader, his job required that. The amazing thing about his thoughts on leadership was that he penned them as a cadet at West Point, long before he had led battalions.

With the passing of the two year anniversary of the "Great Flood of 2016," many of us have been reflecting, if only for a moment, where we were then, and where we are now. It is pretty impressive and we know it didn't come without a lot of long days, hard work and digging in. You all have your own way of reflecting, even choosing not to, and we certainly don't want to interject there.